Today, many women in India are stepping out to work, driven by ambition or financial necessity. However, despite this change, household duties remain largely unchanged. Women are still seen as the primary caregivers, expected to manage the home and family even if they hold full-time jobs.
This burden, often invisible and unacknowledged, is known as "kinkeeping." Carolyn Rosenthal, a professor emeritus of sociology at McMaster University in Canada, coined this term in 1985. It describes the unpaid labour that women do to maintain family connections and traditions. This includes remembering birthdays, planning gifts, organizing family events, keeping track of rituals and customs, and managing household supplies, etc. In Indian culture, these responsibilities are often considered a woman's duty, regardless of her marital status or whether she has children.
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